Several factors affect how Google ranks pages. Those exact factors are an industry secret, though several well-known traits contribute to web page rankings.
Local search results are based on three factors: relevance, distance, and prominence. The combination of these three factors boosts the chances of visitors finding exactly what they want. For instance, Google algorithms may show users a company that’s farther away than a local business because that company may have what the visitor is searching for.
Relevance refers to how well a local business listing matches what someone is looking for. Complete and detailed information helps Google better understand your business and match it to relevant searches.
Distance has been one of Google Maps’ prime local ranking signals. When a user doesn’t specify a location in their search, Google will factor in the distance based on what it knows about the user’s location.
Prominence refers to a business’s popularity. Some businesses are more popular in the offline world, and Google’s algorithm will try to reflect this in its ranking on local search results. Prominence involves how frequently a business might be mentioned across the web. This includes mentions from social media, articles, links, and directories.
Always consider these three factors that contribute to your website’s ranking on Google. If you want to successfully compete online, contact us for a free consultation and we will get back to you shortly.